CoPago
CASE STUDY 2
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Lead UX Designer
Role:
Jaidon Lalor and Seth Leister
Team:
10 Weeks - 80+ Hours
Timeline:
There are challenges for tourists when paying in Latin American local markets.
Problem
We can enhance the shopping experience for tourists and boost vendor sales.
Opportunity
CoPago is a web based app that offers a solution for tourists to use QR codes to pay for goods and the money is stored in a stable cryptocurrency (stablecoins) and this helps making payments easy and secure.
Solution
Lead UX Designer
Role:
Jaidon Lalor and Seth Leister
Team:
10 Weeks - 80+ Hours
Timeline:
INDIGO Design Award
1 Gold - 7 Silver - 3 Bronze
European Product
Design Award Winner
Awards for this project:
Lead UX Designer
Role:
Jaidon Lalor and Seth Leister
Team:
10 Weeks - 80+ Hours
Timeframe:
Awards for this project:
Problem
There are challenges for tourists when paying in Latin American local markets. This because:
Vendors lack of machines that accept digital transactions and cards.
The tourists normally lack of cash.
Solution
CoPago is a web based app that offers a solution for tourists to use QR codes to pay for goods and the money is stored in a stable cryptocurrency (stablecoins) and this helps making payments easy and secure.
Opportunity
We can enhance the shopping experience for tourists and boost vendor sales by implementing a mid-ground for vendors and tourists to make transactions.
Solution
CoPago is a web based app that offers a solution for tourists to use QR codes to pay for goods and the money is stored in a stable cryptocurrency (stablecoins) and this helps making payments easy and secure.
Opportunity
We can enhance the shopping experience for tourists and boost vendor sales by implementing a mid-ground for vendors and tourists to make transactions.
Problem
There are challenges for tourists when paying in Latin American local markets. This because:
Vendors lack of machines that accept digital transactions and cards.
The tourists normally lack of cash.
Our design process
I. RESEARCH
II. IDEATION
PROTOTYPING
A FIRST SOLUTION
III. TESTING
IV. FINAL SOLUTION
How does CoPago work?
Competitor analysis
Our process
I. RESEARCH
Primary research
"{In Mexico} 71 percent of all point-of-sale payments are conducted in cash."
2020 Global Payments Report
"74% of 1,000 consumers prefer digital payment methods to traditional forms. In addition, 65% believe digital payments are more secure than cash, check or money order."
Onbe (Corporate Disbursements Platform)
Secondary research
Our process
I. RESEARCH
Primary research
"{In Mexico} 71 percent of all point-of-sale payments are conducted in cash."
2020 Global Payments Report
"74% of 1,000 consumers prefer digital payment methods to traditional forms. In addition, 65% believe digital payments are more secure than cash, check or money order."
Onbe (Corporate Disbursements Platform)
Secondary research
II. IDEATION
We transformed those paper prototypes to a first initial version of our mid-fi wireframes to start testing with people.
After this, we started making some paper prototypes on how to scan QR codes and the website in general...
We started by figuring out in a mind-map, what are the problems we wanted to talk about and map a general solution that in this case was called “CoinStance”
II. IDEATION
We transformed those paper prototypes to a first initial version of our mid-fi wireframes to start testing with people.
After this, we started making some paper prototypes on how to scan QR codes and the website in general...
We started by figuring out in a mind-map, what are the problems we wanted to talk about and map a general solution that in this case was called “CoinStance”
III. TESTING
1.
2.
3.
We performed some user testing with users by using the Figma Prototyping tool. We prioritized the main functions and the act of scanning a QR code to pay for goods.
We gathered crucial insights on what could be done better such as:
People did not wanted to download an app just to pay for something when they are travelling.
The would like the experience to be more straight forward instead of having multiple functions.
They enjoyed the process of scanning a QR Code to pay and using your selected payment system.
We took the insights we gathered and started prototyping a final version of our solution taking into account that it was going to be now Web Browser Based and not an app, and more straight forward with the QR code scan and payment.
Testing
Insights
Insights
Re-Prototyping
Re-Prototyping
Final Deliverables
Money is stored as stablecoin cryptocurrency, shielding vendors from economic instability.
Payments are pegged to the US dollar, ensuring protection from inflation.
NO international transaction fees.
Why choose CoPago?
III. TESTING
1.
2.
3.
We performed some user testing with users by using the Figma Prototyping tool. We prioritized the main functions and the act of scanning a QR code to pay for goods.
We gathered crucial insights on what could be done better such as:
People did not wanted to download an app just to pay for something when they are travelling.
The would like the experience to be more straight forward instead of having multiple functions.
They enjoyed the process of scanning a QR Code to pay and using your selected payment system.
We took the insights we gathered and started prototyping a final version of our solution taking into account that it was going to be now Web Browser Based and not an app, and more straight forward with the QR code scan and payment.
Testing
Insights
Re-Prototyping
Money is stored as stablecoin cryptocurrency, shielding vendors from economic instability.
Payments are pegged to the US dollar, ensuring protection from inflation.
NO international transaction fees.
Why choose CoPago?
IV. FINAL SOLUTION
How does CoPago Works?
Competitor analysis
What is CoPago?
CoPago is a user-centric digital payment platform enabling Latin American local vendors to accept digital payments without traditional banking or electricity. Using QR codes for transactions and stablecoin cryptocurrency for security and stability, it offers a seamless, fee-free payment experience. Designed for ease and inclusivity, CoPago showcases innovative UX by addressing real-world challenges, making financial inclusion accessible and practical.
Made in Miami 🌴
Money is stored as stablecoin cryptocurrency, shielding vendors from economic instability.
Payments are pegged to the US dollar, ensuring protection from inflation.
NO international transaction fees.
Why choose CoPago?
IV. FINAL SOLUTION
How does CoPago Works?
Competitor analysis
What is CoPago?
CoPago is a user-centric digital payment platform enabling Latin American local vendors to accept digital payments without traditional banking or electricity. Using QR codes for transactions and stablecoin cryptocurrency for security and stability, it offers a seamless, fee-free payment experience. Designed for ease and inclusivity, CoPago showcases innovative UX by addressing real-world challenges, making financial inclusion accessible and practical.
Final Deliverables
Final Deliverables